Introducing
Fall 2025
a story born from Egypt’s layered identity, cultural depth, and craft heritage — reimagined through slow fashion and zero-waste design.
This collection is a special collaboration with @nadaakram.designs and @mn_qomash, where we used offcuts from Nada Akram’s production waste. The fabrics we received -adorned with Egyptian and Pharaonic motifs- deeply inspired us.
We began this project long before the Grand Egyptian Museum opening, driven by the idea of exploring "Egypt beyond pharaohs". Egypt is many worlds in one; a nation of layers, eras, and living symbols.
That’s why we used "patchwork" as a metaphor for these cultural layers — from ancient Egyptians’ inspired patterns to the stars that fill the skies of our desert oases, to folk symbols like khamsa w khmeisa, and earthy tones inspired by our fertile land.
To ground all this heritage in modernity, we used (traditional white linen), reminiscent of what our ancestors wore, but cut into contemporary silhouettes that speak to today’s generation.
For locations, we blended modern and folk aesthetics — staying true to our theme of honoring Egypt’s depth without romanticizing only one era.
This collection celebrates identity, craftsmanship, sustainability, and culture in a way we hope resonates deeply with you